When newcomers arrive in the Netherlands, one of the first surprises is often the cost of groceries. Many wonder whether Albert Heijn, the country’s largest supermarket chain, is genuinely expensive or if it simply feels that way compared to other stores.
The Dutch Supermarket Landscape
The Netherlands has several major supermarket chains, each with its own price level and focus. Albert Heijn is known for its wide selection, clean stores, and convenient locations. Jumbo is its closest competitor, while Lidl and Aldi attract customers with budget prices and limited assortments. Smaller chains like Dirk, Vomar, and Plus sit somewhere in between.
In general, Albert Heijn positions itself in the medium-high range. Prices are higher than at Lidl or Aldi, but the chain emphasizes quality, product diversity, and customer experience.
Price Comparison: Albert Heijn vs. Lidl and Jumbo
To understand whether Albert Heijn is truly expensive, let’s compare the prices of a few common items (average prices in 2025).
| Product | Albert Heijn | Jumbo | Lidl |
|---|---|---|---|
| 1L semi-skimmed milk | €1.49 | €1.39 | €1.25 |
| 500g pasta | €1.25 | €1.09 | €0.95 |
| 6 eggs | €2.59 | €2.39 | €2.19 |
| Bread loaf | €2.89 | €2.59 | €1.99 |
Albert Heijn’s prices are typically 10 to 20 percent higher than Jumbo’s and up to 40 percent higher than Lidl’s for everyday products.
Why Many Dutch Still Shop at Albert Heijn
Despite the difference in price, Albert Heijn remains the most popular supermarket in the country. There are several reasons for this.
1. Convenience
Albert Heijn has an extensive network of stores. In most Dutch cities, an AH is within walking distance, and many are open late or on Sundays.
2. Product Quality
The chain invests heavily in its own brand products, which are often of higher quality than cheaper alternatives. The organic range, fresh bakery, and ready-made meals are also key attractions.
3. Promotions and Bonus Card
Regular promotions and the Albert Heijn Bonus Card can make a significant difference. Many products go on discount weekly, and the app offers personalized deals based on your shopping history.
4. Shopping Experience
Stores are bright, modern, and well-organized. Self-checkout machines speed up the process, and online delivery through AH.nl is among the best in the country.
When to Choose Albert Heijn
Albert Heijn is not the cheapest option, but it offers excellent value if you prioritize convenience, product variety, and service. For daily groceries, combining shopping trips can be a smart approach: basic items at Lidl or Aldi, and fresh or specialty products at Albert Heijn.
Conclusion
Albert Heijn is indeed more expensive than budget supermarkets, but the higher price often reflects higher quality, better locations, and superior service. For many Dutch residents, the extra cost is justified by the overall shopping experience.
If saving money is your top priority, Lidl and Aldi remain the best options. However, for those seeking comfort, reliability, and a pleasant shopping environment, Albert Heijn continues to set the standard in Dutch retail.